Bonus: The Persuasion Slide: 4 Factors for Guiding Your Prospects to a Purchase

About this bonus content: this represents a “third school of thought” in terms of human behavior. For those who want to dive into understanding what could possibly sway users to take action, I’d recommend reading this material.

Otherwise, the summary from Fogg and MECLAB is enough for us to get enough ammunition to ramp up our CRO methodology.

Link to download pdf: https://aligndigital.co.nz/wp-…