Week 1: Training setup + CRO fundamentals
Week 2: CRO Audit (part 1)
Week 3: CRO Audit (part 2) - Heuristics Analysis
Week 4: Landing pages & Funnels
Week 5: Experimentation
Week 6: CRO as a service
Archive
Bonus: how to put together a great Value Proposition
Original article from CXL, this is a solid piece we’ve been using for years.
Value proposition Google Doc template (make a copy of this doc!)